At IMPACT 22, we’re streaming LIVE from Park City, Utah, where some of the greatest leaders share the best practices in Internet Marketing, and find ways to help the world.
There is nothing quite like IMPACT!
Dear IMA Community,
Welcome to the Montage Deer Valley, Park City, UT.
An authentic yet elegant mountain getaway, Montage Deer Valley provides unrivaled ski-in / ski-out access to one of America’s premier ski resorts. Located just five minutes from Main Street, the retreat is home to a 35,000-square-foot spa sanctuary, inspired dining and year-round activities from mountain biking to fly fishing.
EVP, Chief Sales & Marketing Office
AN ELEVATED ALPINE ESCAPE
ADVENTURE AWAITS IN PARK CITY
6:00 pm – 10:00 pm
Welcome Reception, Chairman’s Gourmet Dinner
With wines by Aperture Cellars
(All-Day Attire: Business Casual)
8:00 am – 3:00 pm
Conference Stream / Networking VIP Lounge
Delicious Breakfast and Lunch Provided
3:00 pm – 5:30 pm
Outdoor experiences: Bespoke Hiking, Guided Mountain Biking, Archery, Trap Shooting
5:30 pm – 6:30 pm
Room-break / Relaxation
(Shift to Casual Attire
be as comfortable as you want)
6:30 pm – 9:00 pm
Daly’s Pub Experience, Dinner,
Networking and Good Times!
9:00 pm – LATER
After Party featuring “The English Beat!”
9:00 am – 12:00 Noon
Morning Outdoor Experience
Mountain Time (MT)
Sinan Kanatsiz – Chairman, IMA
Peak 1: Journalistic Integrity
Peak 2: Generational IMPACT
Peak 3: Emerging Technology for Global Good
Peak 4: Security Defense and Proactive Solutions
Peak 5: Digital Economies, Web3, Blockchain
Peak 6: Marketing Evolutions
Streaming all day Oct 8 on YouTube
Startup Pitch Challenge
Palmer Luckey is an American inventor, innovator, and entrepreneur. He is the Founder of defense technology company Anduril Industries, designer of the Oculus Rift, a virtual reality head-mounted display, and the Founder of Oculus VR, which was acquired by Facebook in 2014 for $2.3b.
Jay has more than 15 years of experience in marketing including advertising, media, brand development, interactive marketing and search engine optimization. Over the years, he has worked with some of the largest and most brand-focused organizations in the world including Target, Toyota, GM, Honda, Staples, CBS and Sony. Jay is currently a Senior Account Executive at Amazon, working in the Amazon Media Group, based in Seattle. Prior to his role at Amazon, he was a partner at 451 Marketing, a national award-winning firm specializing in PR, digital media, search marketing and social media. Early in his career, Jay helped create and launch some of the most dynamic and innovative web ad campaigns seen in the last decade, having the pleasure to work with personalities such as Tiger Woods, Lebron James and Eli Manning. With a unique blend of passion, enthusiasm and creativity, he enjoys working with a wide variety of companies from startups to Fortune 500 and all aspects of helping companies grow. Jay has stayed true to his desire to provide outstanding results for his clients. His goals are to continue to be the person that people know will deliver on his word and be a pleasure to work with. As he puts it, he wants his clients to be “raving fans.”
Shawn Collins is a Republican running for Governor in California.
Shawn is a Navy combat veteran and a Lieutenant Commander in the Navy Judge Advocate General’s (JAG) Corps Reserves. Shawn served seven years in the Navy JAG Corps in addition to a tour of duty in Kandahar City, Afghanistan in 2011 and 2012. While in Afghanistan, he served as an advisor to Security Forces Advisory Team 10 and lived in Kandahar City. He was on the front lines and survived two suicide assassination attempts. Shawn still serves as an active reservist and does pro-bono legal work assisting Vietnam Veterans. As a Navy combat veteran, Shawn has spent his life fighting for what is right.
Born and raised in inner-city Dallas, Shawn grew up in a broken home in a tough community among challenging circumstances. His parents divorced when he was three years old, leading him to live in eight different homes as a child. Shawn did not let his disadvantages define or limit him. He was able to leverage basketball to receive an invaluable education from Rice University. After graduating from Rice, he earned his law degree from the University of Texas at Austin.
Shawn and his wife Zeina have four children and have lived in Orange County for more than 15 years. Zeina is a Lebanese immigrant, and Shawn was by her side when she became an American citizen. Shawn is a rising star in the legal community and has established himself as one of the top attorneys in Orange County. He is active in his community, serving as a board member of the Orange County World Affairs Council. He coaches his children’s basketball and baseball teams and is an avid exercise enthusiast who has completed eight triathlons.
“I love California and know the state is worth fighting for.”
Shawn is the best choice for California. He has seen firsthand the struggles that Californians face everyday, and he knows what it means to have to fight for everything you have. Now, he is ready to take that same spirit to Sacramento and fight just as hard for every Californian.
Her first business role was at JCPenny where she quickly advanced from managing call centers to leading the Corporate Customer Relations team where she transformed the company’s email marketing management process.
She credits her early success to her experience as a teacher by focusing on listening and empowering her teams to leverage creative problem solving and collaboration to drive results.
With Digital Marketing still in its infancy, Jeanniey saw the opportunity of email marketing early and moved to work for Echomail. There, she led some of the most groundbreaking and innovative email marketing campaigns including the interactive CK1 billboard/email campaign, the first personalized presidential email fundraising campaign for George Bush and email marketing for American Express.
She then took her skills global when Walden was recruited to oversee the first email marketing division of Grey Direct Worldwide.
At Grey, Walden designed and launched a worldwide email marketing business, establishing skill centers in the UK, Amsterdam, France, Hong Kong, Tokyo , Brazil and the US. Her success in her field and experience with global clients including Oracle and Cendant, led her to be included in the Top 30 under 30 in Ad Age and prompted her first appearances as speaker and panelist at key industry events.
As the world has entered the new digital innovation path and the new technologies emerge, Walden left Grey to pursue new ventures working with a variety of start-ups and pursuing ventures of her own that led to forming a Digital Marketing Agency.
In 2006 Walden’s digital agency was consumed by OgilvyOne and there she took the role of executive director of the Digital Dialogue business, leading the agencies’ efforts in email, mobile and social marketing. She grew a line of business and global team that led the work for the world’s most iconic brands including Kraft, Unilever, SAP, Cisco and IBM.
Walden ran offices in over 10 countries and supported her practice in many more. During her time at Ogilvy, Walden was a featured keynote speaker for many global conferences and contributed to a number of marketing trade publications including MediaPost and ClickZ.
While at Ogilvy, Walden started the first Email Marketing Trade organization The Email Experience Council. (EEC). The EEC broke new ground in the events space with the design of one of the first community based organizations to leverage peer to peer networking and relationships to support growth. Collectively EEC members drove the elimination of the hyphen in the word email, demonstrating the power of the collective community in driving business change. The EEC was acquired by the Direct Marketing Association in 2008. During this time Walden co-authored Email Marketing An Hour a Day, a best-seller that was republished in over 15 countries.
After selling the EEC, Walden also left Ogilvy to enter into the new realm of digital innovation at Zinio, the first digital publishing newsstand for magazines and books.
She also led the development of the award-winning VIVMag, the world’s first full interactive digital magazine and Zinio’s sister company.
During her seven year tenure at Zinio and VIVMag as the Global Chief Marketing and Growth Officer, Walden created partnerships with business icons Apple, Google, Samsung and T-Mobile and brought over 800 of the world’s leading magazines including publishing houses at Hearst, Time, Conde Nast and Meredith Magazines onto the platform. Zinio was loved and used by over 20 million consumers and was the first newsstand on the iPad in 2008. Google in 2009 and Samsung in 2010.
Walden left Zinio and Vivmag to pursue entrepreneurial opportunities including becoming the interim president for Indieflix, the Netflix for independent films, being a founding partner for RingBlingz, a line of smart jewelry for teens
In 2013, Walden took upon a challenge to transform the business at NOOK by Barnes and Noble. Tasked with migrating the company from a hardware to software model, Walden led all Marketing efforts online and across 867 stores. During her time at Barnes and Noble, Walden founded and led the Women’s Leadership Group for the IMA.
Walden left Barnes and Noble in 2015 to leverage her vast experiences to be the Global Chief Marketing Officer at Mercer, one of the Operating Companies of Marsh and McClennan.
At Mercer, Walden was a global keynote speaker for events including the Internet Marketing Association, QSP in Portugal, IMPACT16, and HRTech. Walden launched the Innovation Lab at Mercer and architected a new brand positioning for the organization. Her work led to many awards and recognition for both her personally and the Company in the areas of the Future of Work, Health and Wellness, Diversity and Inclusion and FinTech. Walden was featured at the World Economic Forum at Davos in 2018.
In 2019 Walden left Mercer and joined DailyPay as the first C-suite female executive outside of the founding team.
A recognized “Women in Business” and an entrepreneur, she has authored multiple books and launched five companies. Most recently, she was named Transformational CMO of the Year by the CMO Club. She also serves on the board of Marketing/EDGE
Blake Resnick is the founder and CEO of BRINC, a fast-growing startup working to build technology in the service of public safety.
Blake has had a knack for science and technology for as long as he can remember. From a young age he developed a habit for taking apart and reassembling household appliances and at the age of 14, Blake built a fusion reactor in his garage.
Blake also started taking college classes at 14 years old. He continued on to Northwestern’s McCormick School of Engineering, but dropped out to build his startup. After internships at McLaren Automotive, Tesla Motors, and DJI Inc. Blake Resnick founded BRINC in 2017. In 2020, he was awarded a Thiel Fellowship and in 2022 Forbes included him in their 30 Under 30 list.
Joseph Zaki is the Founder and Chief Executive Officer of Loko AI. He is a pioneer in Artificial Intelligence with a specialization in real-time Computer Vision and Autonomous Systems. He has 20 years of Hollywood Blockbuster Visual Effects experience delivering ground-breaking Academy and Emmy award-winning Visual Effects, Virtual Reality and Mixed Reality for top Hollywood Studios, Advertising Agencies, Fortune 500 companies and AAA Game Studios. Joseph holds numerous US Patents in Machine Learning, Computer Vision and Synthetic Data and is passionate about creating jobs and career pathways for underserved communities in Orange County, California.
DFNDR Armor develops and manufactures one of a kind lightweight body armor for military and law enforcement. With two generations of family trade secrets, meticulous engineering and proprietary processing technology, we have innovated the lightest weight hard armor systems with the least trauma to the body in the industry, fully manufactured in America and sold throughout the world.
David Fernandez, President and CEO of DFNDR Armor, is an entrepreneur with 20 years experience in composite materials engineering and manufacturing of armor products for the defense industry. From 2006 to 2012, David was the Vice President and Director of R&D at Armacel Armor, a family business founded in 1997 by his parents, which produced high performance rifle protection products for the US Department of Defense (DoD). David was instrumental in doubling company revenue every year from 2006 to 2010 and after securing multi-year production contracts with the US government, David negotiated the sale of Armacel in 2010. David has served as a government appointed industry representative to the National Research Council for the Body Armor Testing and Evaluation Committee where he briefed scientist members of the Study Committee as well as senior government officials at the Pentagon and other various military bases. David also lobbied for better protective equipment for soldiers including briefing the House Armed Services Committee and other House Members of the benefits of lighter weight armor systems. David structured and produced award-winning proposals resulting in multiple year DoD production contracts and government R&D awards. In support of those contracts, David co-developed a unique cost effective body armor torso plate, meeting all stringent quality and performance specifications, which led to millions of dollars in cost savings for the US Army. During his time overseeing production, he served as a professional witness for body armor testing and evaluation, with a 100% success record in Lot Acceptance Testing. In 2013, David founded Engense Inc. dba DFNDR Armor to address further needs for lightweight military and law enforcement armor. David self-funded the company. After 3 years of internal R&D, he presented new technological improvements to the US DoD. This led to two 3 year Government funded research and development contracts from the Army and Special Operations Forces with a total of $4.5M funded. Both programs were very successful and as a result of meeting the lightest weight specifications with Army, David’s company was awarded a $150 million IDIQ contract with the US Army to produce the ESBI Vital Torso Protection Armor. David’s company has been in production on this contract since 2021 and is expecting revenues to triple in 2022. Since 2004, David’s other business passion has been sourcing, renovating and owning commercial buildings throughout Los Angeles County. David has served as a board member of the Ventura County Medical Resource Foundation and contributes to institutions and charities including Pepperdine University, Boys & Girls Club, Blue Heron Foundation, Saving Innocence Foundation and CASA for Children. David earned a degree in Business Management from Pepperdine University in 2007. David is an avid golf player and an instrument-rated pilot. David is fluent in Polish and English and has basic knowledge of Spanish. David resides in Thousand Oaks, California with his wife and daughter.
Dr. Frank I. Luntz is one of the most honored communication professionals in America today.
The “Instant Response” focus group technique pioneered by Dr. Luntz has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, the PBS News Hour, and Face the Nation.
Dr. Luntz was a Debate Night, Election Day and impeachment commentator on Bloomberg, CNBC and the BBC in 2020, CBS in 2016, Fox News in 2008 and 2012, and MSNBC in 2000. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001.
Throughout his career, Dr. Luntz has worked for more than fifty Fortune 500 companies and CEOs. However, he is best known for political commentary – more media outlets have turned to him to understand the hopes and fears of Americans than to any other political pollster. He appears regularly on HBO and Fox News, having co-hosted many live primetime specials and dial sessions during the presidential debates. In both 2012 and 2016 elections, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders. He also served as a consultant to the NBC hit show The West Wing.
Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries on six continents over the past 20 years. His political knowledge and skills are recognized globally, and he has served as an election consultant and commentator in Canada, Britain, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine.
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